Don’t Be Gung Ho, Be Gung No

Recently I learned, through a business experience I won’t detail, that for most of my life, I’ve been a little too Gung Ho about my follow up with places and people with whom I wanted to do business. Recently I learned part of the secret to success is to almost withhold follow up all together, if feeling over enthusiastic. Be Gung No, instead of Gung Ho!


Gung No Coffee


I love Distrokid.
The first digital single of mine that’s been approved on Pandora (Online streaming radio currently available in USA, Australia and New Zealand) was distributed through Distrokid!
Is this a coincidence, miracle or blessing? I think it’s all three!
Steven Cravis

Tunecore – IndMusic? This is just not right!

Ever since Tunecore Publishing Administration changed it’s terms in a bait and switch fashion, it’s customers are confused and feel that their music is being used in ways that they did not permit.
Click the following image to see read a recent twitter exchange.

Where did 50% of their income go?

Recently I was advising a friend on how she could submit her music for consideration on Pandora, and when searching her music on Amazon, including the Audio CD (a physical CD on Amazon is required first before being able to submit to Pandora radio), I noticed her label was listed as CD Baby/INDYS. Well a big current plus of getting on Pandora is that Pandora is one of the many entities who pay soundexchange. It’s my understanding that 92% of that pay goes to featured artist and the sound recording copyright owner/i.e. ‘Label’ (Soundexchange), and the other 8% goes to the publisher, composer and songwriter (BMI, ASCAP, SESAC, etc.. – PROs). Recently many independent artists who basically ARE their own label had been sharing with each other about how some of the best income they receive is from Pandora, via Soundexchange, while many other artists who get paid by Soundexchange weren’t receiving such big payments from Pandora. Now, of course there could be many factors such as how many actual plays did each artist really receive, and therefore they got paid less or more based on that. But my question are;1. Is the label CD Baby/INDYS receiving from Soundexchange the label portion of payment for all those artists who have their label listed that way on their album distribution? and 2.  If so, has CD Baby kept this ‘label’ earnings or paid it out to the independent artists to whom it was due?  Whether true, intentional, or not intentional, these are just questions at this point, something to be explored.

Soundcloud & Getty Images – Music Licensing Feature From a Composer’s Point of View

By Steven Cravis

Soundcloud’s new partnership with Getty Images music licensing is good news.

The convenience for submitting new music has greatly improved. Via the Pumpaudio portal, the content provider has had to submit a full length CD and wait for approximately 6 months, in some cases a year, before finding out if any of the tracks were approved and added into their database. Those tracks which did make it, made it onto  (and the ones previously accepted by Pumpaudio and currently available through GettyImages must not be duplicated onto Soundcloud licensing through GettyImages). There was no way to simply upload new music, one track at a time, for the GettyImages licensing this way. The Soundcloud alliance with GettyImages has solved that problem.

With Soundcloud’s new partnership, the soundcloud composer need only do the following few steps:

1. Go to this link and connect their soundcloud with a gettyimages account: and follow the directions for giving licensing permissions for only the tunes you select from a list of your tunes that will show up there from within a private view. This will, behind the scenes, create a new ‘buy link’ within each song you’ve permitted to be licensed, and the links it creates will appear on your music player as ‘License’ with a few more tweaks, see step two.

2. Go back within their soundcloud account and edit each track to make the little ‘g’ (GettyImages logo) license button appear on top of each song’s player. In order for this to work, the composer has to, in soundcloud admin, click on Show More Options link within that song’s edit-details view. Then if there is any text such as ‘Buy’ under the Custom Link Title, remove it, leaving it blank and SAVE changes with the big button at bottom of the display.  Now the player will have a ‘License’ button that goes to a page like this example  Note: near the bottom of this page, it specifies the track, that was of interest before the person interested in buying the license submits their information, above a simple form.

My question for GettyImages is: When will they have the soundcloud submitted song titles searchable via ? At this point it seems that people have to somehow find our music by searching through

Wondering about the percentage paid to content creators? Be sure to reference this link for further questions:

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Steven Cravis is a soundtracks composer who’s placed music on NBC, CBS, Animal Planet, Matchroom Sport (Sky Sport 3, United Kingdom), has a top charting album Healing Piano on Amazon, and composes the soundtracks for the award winning app Quell by

3D Printer

3D Printer

Today I was fortunate to talk to Gabe and Virginia, at a BART station, about the unusual box they were carrying. It’s a 3D Printer , (yes, a device that can actual render your digital 3D design STL file into a physical 3D object!) created by TypeAMachines. The experience was a little surreal (like talking to someone about a time machine they’re carting through BART). I asked Gabe if he had invented it, and he explained, no, his friend had created this one, and that the technology has been around for 25 years, but a patent was keeping others from making it. Finally the patent has expired and these are being created, for about $1,200 each. Materials are about $34 per kilo.

A Money Generating Paradigm For The Digital Musician

by Steven Cravis

Recently CDbaby announced it’s partnership and automatic send of CDbaby music to Soundcloud. All it takes is for each CDbaby musician interested in this feature to log in to CDbaby and opt into having all, or most of their music appearing on Soundcloud.

The only problem is: They are available as full length streaming tracks. By this I mean, if it is a 4 minute song, the full 4 minutes will be displayed as a streaming track to any listener. The reason I call this a ‘problem’ is that full length streaming in the digital age is similar to giving away the file. I’ve had fans of my music write politely to tell me they could ‘grab’ mp3s from the streaming audio on my web site. Since then, I’ve replaced them with either short audio clips, or audio watermarked tracks.The only scenario I can see this being useful for is if your doing your own direct licensing deal for someone’s film, or tv, or other media project, and you want specifically them to be able to listen through the tracks streaming online, but not everyone else. In this case, CDbaby has an interesting option; checkmark ‘Private’

See Cdbaby’s own wording:

“SoundCloud Private Tracks

When you upload a track to SoundCloud, you have two options for how you want to share it with other users:

Public sharing means that anyone can listen to your track.

Private sharing is exclusive and means you have complete control over who has access to your tracks and who doesn’t.”

But if you’re not using this for private purposes, I don’t think it’s going to help your music income if you publicly give away your full length streams of all the tracks that you also are attempting to sell elsewhere. People can just listen to the whole song online without buying it. Plus, at least in services like Spotify, Rhapsody and Pandora, the full stream plays generate money for the artists who own the content. But I don’t see anywhere that Soundcloud will pay anything for all the streams that will occur on a Soundcloud or CDbaby/Soundcloud account.

So, what will generate money for artists? It’s very simple. Make sure that:

1. Your music displayed on sites (which you could upload directly to Soundcloud and many other sites) is either 30, 60 or 90 second clips of audio, or is watermarked audio. ONLY stream full tracks of audio that you intentionally give away. For example:

2. Your music is iOS compatible. This means that it has code, such as Soundcloud or Bandcamp embedding code which works/displays well on Apple mobile devices; iPhones, iPads and iPod Touch. All Flash-only music players appear as a blank, functionless rectangle. Millions of people are using these devices to view web sites and check out music. It will take a while for all musicians, including myself, to transition our sites to this HTML5 code which is compatible with Apple devices.

3. Put iTunes and Amazonmp3 and/or your own shopping cart mp3 buy links close on the web page to your HTML5 music player.

4. View these music marketing tutorial videos in full screen high definition regarding increasing selling on iTunes, Amazonmp3 and Gumroad:

Also, please take a second to vote YES or NO, anonymously HERE about an OPTIONAL feature I’ve been asking Bandcamp to add to it’s service for years.

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